Tim Cook Applauds Honor of Kings as a Global Sensation during Surprise China Visit

Apple's CEO Tim Cook recently made an unexpected visit to China, where he praised the popular action game Honor of Kings as a "global phenomenon." This visit comes at a time when iPhone 15 sales are reportedly declining.

Honor of Kings, developed by TiMi Studios and published by Tencent Games, is a Multiplayer Online Battle Arena (MOBA) game that was launched in 2015 for iOS and Android in the Chinese market. It quickly gained popularity and became the first mobile game to generate over $10 billion in revenue.

During his visit, Tim Cook actively participated in an Honor of Kings event held at Apple's Taikoo Li store in Chengdu. Taking to the Chinese microblogging platform Weibo, he expressed his appreciation, saying, "The action-packed Honor of Kings started here in Chengdu and has now become a global phenomenon on the App Store. I want to thank TiMi Studio Group and all the talented gamers who took part in the competition at Apple Taikoo Li Chengdu. The energy tonight was incredible!"

This isn't the first time Tim Cook has visited China and shown enthusiasm for a game. Earlier this year, he met with the creators of Genshin Impact in Shanghai, demonstrating Apple's commitment to strengthening partnerships with developers in major Chinese markets such as Shanghai.